The goals in the game represent tasks you should complete in order to advance the next game level. Note that some of the goals should be completed during the level they are required. This means that if a goal says to do a particular action, you should do it in the current level no matter if you have done it before.
You can see the goals for your current level that you have completed and those you haven’t yet by clicking on the Goals button on the right.
There is a different number of goals for each level.
The goals are various types and require different actions – visiting the Beauty salon, reaching particular IQ level, starting/ ending a friendship, buying clothes, winning challenges and many others.
Note that you can develop your Lady in a way you find more appropriate and without following the guidelines of the goals.